We choose 4 friends to get beer from the 6 friends: $ \binom{6}{4} $
We give each of the 4 friends a beer of b types: $ b^4 $
We give the 3 remaining friends a cider of c types: $ c^3 $
Thus, there are $ \binom{6}{4} \cdot b^4 \cdot c^3 $ ways to place these orders.